The Role of Souvenirs in the Product Positioning of the Tourist Region
Introduction. The relevance of the considered scientific problem is that souvenir products are a component of the communicative paradigm of territorial branding, and a souvenir itself acts as a visual carrier of identification of a tourist region. A regional souvenir product has the following specif...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
National Research Mordovia State University
2022-09-01
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| Series: | Регионология |
| Subjects: | |
| Online Access: | https://regionsar.ru/en/node/2089 |