Tiktok Platform Opportunity: How Does it Influence SMES Brand Awareness among Generation Z?
The increasing of social media and digital-based business, transforms traditional marketing into interactive marketing, where consumers can interact directly with brands. TikTok as one of the popular social media among Generation Z also contributes to SMEs brand awareness. This study aims to measur...
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| Format: | Article |
| Language: | English |
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Fakultas Ekonomi Universitas Sriwijaya
2022-01-01
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| Series: | Sriwijaya International Journal of Dynamic Economics and Business |
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| Online Access: | https://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/276 |