Semiotic characteristics of the Internet media-texts

Range expansion of the semiotics codes participating in formation of new type of texts - mediatexts - has led to the necessity of researching the texts' polycode structure in an epoch of the postindustrial society, most brightly represented in the Internet, in particular, in the Internet advert...

Full description

Bibliographic Details
Main Author: O I Maksimenko
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2011-03-01
Series:RUDN Journal of Language Studies, Semiotics and Semantics
Subjects:
Online Access:http://journals.rudn.ru/semiotics-semantics/article/view/7192