Semiotic characteristics of the Internet media-texts
Range expansion of the semiotics codes participating in formation of new type of texts - mediatexts - has led to the necessity of researching the texts' polycode structure in an epoch of the postindustrial society, most brightly represented in the Internet, in particular, in the Internet advert...
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Format: | Article |
Language: | English |
Published: |
Peoples’ Friendship University of Russia (RUDN University)
2011-03-01
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Series: | RUDN Journal of Language Studies, Semiotics and Semantics |
Subjects: | |
Online Access: | http://journals.rudn.ru/semiotics-semantics/article/view/7192 |