PENGARUH ETIKA LINGKUNGAN PERUSAHAAN TERHADAP KEUNGGULAN KOMPETITIF: PERAN MEDIASI INOVASI PRODUK HIJAU

PENGARUH ETIKA LINGKUNGAN PERUSAHAAN TERHADAP KEUNGGULAN KOMPETITIF: PERAN MEDIASI INOVASI PRODUK HIJAU

This study empirically explores green product innovation in mediating the effects of environmental ethics of corporate to a competitive advantage. Data were collected from 100 respondents of The Body Shop cosmetics users in Denpasar using a questionnaire instrument. Data were analyzed using descript...

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Bibliographic Details
Main Authors: Anak Agung Istri Cintya Dewi Pemayun, Ni Nyoman Sri Suprapti
Format: Article
Language:English
Published: Universitas Udayana 2016-09-01
Series:E-Jurnal Manajemen
Subjects:
ethics corporate environment, green product innovation, and competitive advantage
Online Access:https://ojs.unud.ac.id/index.php/Manajemen/article/view/23182

Internet

https://ojs.unud.ac.id/index.php/Manajemen/article/view/23182

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