Кey trends in the financial services digital transformation in Russia and their influence on consumer experience: forecast of expertsm

Purpose: forecasting the key avenues for financial services digital transformation in Russia and its influence on customer experience based on expert surveys.Methods: a set of general scientific methods of analysis and synthesis, as well as marketing research methods – desk and field research. The f...

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Bibliographic Details
Main Authors: L. G. Prokopova, S. V. Sukhov, M. D. Tverdokhlebova, B. I. Pogorilyak, V. A. Kaderova
Format: Article
Language:Russian
Published: Nauka 2022-06-01
Series:Модернизация, инновация, развитие
Subjects:
Online Access:https://www.mir-nayka.com/jour/article/view/1250