Кey trends in the financial services digital transformation in Russia and their influence on consumer experience: forecast of expertsm
Purpose: forecasting the key avenues for financial services digital transformation in Russia and its influence on customer experience based on expert surveys.Methods: a set of general scientific methods of analysis and synthesis, as well as marketing research methods – desk and field research. The f...
Main Authors: | , , , , |
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Format: | Article |
Language: | Russian |
Published: |
Nauka
2022-06-01
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Series: | Модернизация, инновация, развитие |
Subjects: | |
Online Access: | https://www.mir-nayka.com/jour/article/view/1250 |