Interactive Evolution of Marketing Functions between Platforms and Individual Business Operators
This paper discusses the interactive evolution of marketing functions between platforms (PFs) and individual business operators. The purpose is to present a new model and hypotheses that differ from the “PF-centered view of the relationship between a PF and its complements,” upon which existing inte...
| Main Authors: | , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2021-09-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/41/2/41_2021.042/_html/-char/en |