EUPHEMISTISCHE ÄUSSERUNGEN IN DER WERBESPRACHE. ÜBERLEGUNGEN ZUR PRAGMATIK IM DEUTSCHEN UND RUMÄNISCHEN
This article, which is part of a more extended study based on an empirically-selected corpus, aims to provide empirical analyses of euphemisms present in the language of advertising to illustrate strategies of emphasizing the message euphemisms transmit when used in advertising statements/ texts in...
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| Format: | Article |
| Language: | deu |
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Editura Muzeul National al Literaturii Romane
2013-11-01
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| Series: | Diversitate si Identitate Culturala in Europa |
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| Online Access: | http://www.diversite.eu/pdf/10_2/DICE_10.2_Full_Text_p117-p128-Cornelia-PATRU.pdf |