The role of operational innovation and external environment on the relationship between service quality and marketing performance in the hotel business
Economic sustainability allows hotel customers and other stakeholders to profit from hospitality services. Hotels can improve their marketing success by leveraging technologies and innovation strategy initiatives to suit guests’ ever-changing needs. Thus, this paper investigated the effect of servic...
Main Authors: | , , , , |
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Format: | Article |
Language: | English |
Published: |
LLC "CPC "Business Perspectives"
2022-06-01
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Series: | Problems and Perspectives in Management |
Subjects: | |
Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16634/PPM_2022_02_Akhorshaideh.pdf |