The role of operational innovation and external environment on the relationship between service quality and marketing performance in the hotel business

Economic sustainability allows hotel customers and other stakeholders to profit from hospitality services. Hotels can improve their marketing success by leveraging technologies and innovation strategy initiatives to suit guests’ ever-changing needs. Thus, this paper investigated the effect of servic...

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Bibliographic Details
Main Authors: Abdel Hakim Akhorshaideh, Jassim Al-Gasawneh, Dia Zeglat, Nawras Nusairat, Mahfuz Judeh
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2022-06-01
Series:Problems and Perspectives in Management
Subjects:
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16634/PPM_2022_02_Akhorshaideh.pdf