Acknowledgment of Korean Products Origin in Order to Strengthen Its Nation Brand
Samsung and Lg electronic products are recognized around the world due to their high quality. However, in many countries, particularly in Latin America, there is a misconception related to the origin of these trademarks. In order to confirm this, a marketing research took place in Mexico, Chile and...
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| Format: | Article |
| Language: | English |
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Universidad de Colima
2014-06-01
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| Series: | Portes: Revista mexicana de estudios sobre la Cuenca del Pacífico |
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| Online Access: | http://revistasacademicas.ucol.mx/index.php/portes/article/view/169 |