Acknowledgment of Korean Products Origin in Order to Strengthen Its Nation Brand
Samsung and Lg electronic products are recognized around the world due to their high quality. However, in many countries, particularly in Latin America, there is a misconception related to the origin of these trademarks. In order to confirm this, a marketing research took place in Mexico, Chile and...
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| Format: | Article |
| Language: | English |
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Universidad de Colima
2014-06-01
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| Series: | Portes: Revista mexicana de estudios sobre la Cuenca del Pacífico |
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| Online Access: | http://revistasacademicas.ucol.mx/index.php/portes/article/view/169 |
| _version_ | 1818309719841832960 |
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| author | Carlos Alfonso Macías Valadez Elías |
| author_facet | Carlos Alfonso Macías Valadez Elías |
| author_sort | Carlos Alfonso Macías Valadez Elías |
| collection | DOAJ |
| description | Samsung and Lg electronic products are recognized around the world due to their high quality. However, in many countries, particularly in Latin America, there is a misconception related to the origin of these trademarks. In order to confirm this, a marketing research took place in Mexico, Chile and Argentina. Following the confirmation of the abovementioned hypothesis, it is compulsive to design strategies in order to promote the country image of South Korea, taking advantage of the outstanding reputation of its businesses worldwide. |
| first_indexed | 2024-12-13T07:34:39Z |
| format | Article |
| id | doaj.art-114fd25a4a8e49af843cce5b875c01a8 |
| institution | Directory Open Access Journal |
| issn | 1870-6800 |
| language | English |
| last_indexed | 2024-12-13T07:34:39Z |
| publishDate | 2014-06-01 |
| publisher | Universidad de Colima |
| record_format | Article |
| series | Portes: Revista mexicana de estudios sobre la Cuenca del Pacífico |
| spelling | doaj.art-114fd25a4a8e49af843cce5b875c01a82022-12-21T23:55:06ZengUniversidad de ColimaPortes: Revista mexicana de estudios sobre la Cuenca del Pacífico1870-68002014-06-018153563141Acknowledgment of Korean Products Origin in Order to Strengthen Its Nation BrandCarlos Alfonso Macías Valadez Elías0Universidad Hankuk de Estudios ExtranjerosSamsung and Lg electronic products are recognized around the world due to their high quality. However, in many countries, particularly in Latin America, there is a misconception related to the origin of these trademarks. In order to confirm this, a marketing research took place in Mexico, Chile and Argentina. Following the confirmation of the abovementioned hypothesis, it is compulsive to design strategies in order to promote the country image of South Korea, taking advantage of the outstanding reputation of its businesses worldwide.http://revistasacademicas.ucol.mx/index.php/portes/article/view/169Corea del Surimagen de paísorigen de marcaselectrónicosSamsungLG |
| spellingShingle | Carlos Alfonso Macías Valadez Elías Acknowledgment of Korean Products Origin in Order to Strengthen Its Nation Brand Portes: Revista mexicana de estudios sobre la Cuenca del Pacífico Corea del Sur imagen de país origen de marcas electrónicos Samsung LG |
| title | Acknowledgment of Korean Products Origin in Order to Strengthen Its Nation Brand |
| title_full | Acknowledgment of Korean Products Origin in Order to Strengthen Its Nation Brand |
| title_fullStr | Acknowledgment of Korean Products Origin in Order to Strengthen Its Nation Brand |
| title_full_unstemmed | Acknowledgment of Korean Products Origin in Order to Strengthen Its Nation Brand |
| title_short | Acknowledgment of Korean Products Origin in Order to Strengthen Its Nation Brand |
| title_sort | acknowledgment of korean products origin in order to strengthen its nation brand |
| topic | Corea del Sur imagen de país origen de marcas electrónicos Samsung LG |
| url | http://revistasacademicas.ucol.mx/index.php/portes/article/view/169 |
| work_keys_str_mv | AT carlosalfonsomaciasvaladezelias acknowledgmentofkoreanproductsorigininordertostrengthenitsnationbrand |