Concepturealize™: a new contribution to generate real-needs-focussed, user-centred, lean business models
Abstract It is widely accepted that somewhere in the region of 90–95% of startups fail. It is often suggested that the majority of unsuccessful startups either failed to identify a viable idea, or they failed to execute the idea effectively enough to get to market before running out of cash. Two app...
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| Format: | Article |
| Language: | English |
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SpringerOpen
2022-01-01
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| Series: | Journal of Innovation and Entrepreneurship |
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| Online Access: | https://doi.org/10.1186/s13731-022-00198-4 |