Pengaruh Attitude, Sertifikasi Halal, Promosi dan Brand terhadap Purchase Intention di Restoran Bersertifikasi Halal
Research related to the purchase intention of halal products has been the concern of many researchers in recent years. This study aimed to determine the relationships between attitude, halal certification, promotion, and brand related to the intention of purchasing at the halal-certified restaurant....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Ahmad Dahlan
2019-06-01
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| Series: | Ihtifaz |
| Online Access: | http://journal2.uad.ac.id/index.php/ijiefb/article/view/787 |