Development and implementation of strategies for further development of confectionery manufacturers - on the example of JSC "LCF "SVITOCH"
In a changing marketing environment, each enterprise should predict strategies for its further development, the implementation of which often involves the development of new products. At the same time, this allows the company to increase its competitiveness in the market. The purpose of this articl...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Applied Sciences in Bielsko-Biała
2021-07-01
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| Series: | Zeszyty Naukowe Wyższej Szkoły Finansów i Prawa w Bielsku-Białej |
| Subjects: | |
| Online Access: | https://asej.eu/index.php/asej/article/view/577 |