PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP CITRA MEREK, KEPERCAYAAN MEREK DAN LOYALITAS MEREK (Survei pada Masyarakat Sekitar PT. Tirta Investama, Desa Keboncandi, Kecamatan Gondang Wetan, Kabupaten Pasuruan)
This study aims to empirically study the effect of variable Corporate Social Responsibility (CSR) to the Brand Image, Brand Trust and Brand Loyalty. The samples used in this study 116 respondents using Accidental Sampling. Respondents are society around village Keboncandi and acquire CSR PT. Tirta I...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
University of Brawijaya
2016-01-01
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Series: | Profit: Jurnal Administrasi Bisnis |
Subjects: | |
Online Access: | https://profit.ub.ac.id/index.php/profit/article/view/574 |