PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP CITRA MEREK, KEPERCAYAAN MEREK DAN LOYALITAS MEREK (Survei pada Masyarakat Sekitar PT. Tirta Investama, Desa Keboncandi, Kecamatan Gondang Wetan, Kabupaten Pasuruan)

PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP CITRA MEREK, KEPERCAYAAN MEREK DAN LOYALITAS MEREK (Survei pada Masyarakat Sekitar PT. Tirta Investama, Desa Keboncandi, Kecamatan Gondang Wetan, Kabupaten Pasuruan)

This study aims to empirically study the effect of variable Corporate Social Responsibility (CSR) to the Brand Image, Brand Trust and Brand Loyalty. The samples used in this study 116 respondents using Accidental Sampling. Respondents are society around village Keboncandi and acquire CSR PT. Tirta I...

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Bibliographic Details
Main Authors: Jesi Trilia Sovani, Achmad Fauzi Dh, Zainul Arifin
Format: Article
Language:English
Published: University of Brawijaya 2016-01-01
Series:Profit: Jurnal Administrasi Bisnis
Subjects:
corporate social responsibility (csr)
brand image
brand trust
brand loyalty
Online Access:https://profit.ub.ac.id/index.php/profit/article/view/574

Internet

https://profit.ub.ac.id/index.php/profit/article/view/574

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