Territorial marketing: restrictions on application in Russia
The article investigates the restrictions to apply marketing concept at the territorial level of the domestic economy. The conceptual basis of the territorial marketing, its peculiarities and perspectives for its improvement in Russia have been considered. The methodology is based on the use of the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Perm State University
2017-03-01
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| Series: | Вестник Пермского университета: Серия Экономика |
| Online Access: | http://economics.psu.ru/index.php/econ/article/view/13 |