An evaluation of the new tourist behavior model based on the extended theory of planned behavior
Purpose: The current study aims to evaluate and validate travel intention through the extended theory of planned behaviour (TPB) and overall image of the destination, e-WOM, that travel intention linked to actual tourist behavior. Methods: A sample of 389 domestic tourists was empirically exaimin...
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| Format: | Article |
| Language: | English |
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International Hellenic University
2022-11-01
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| Series: | Journal of Tourism, Heritage & Services Marketing |
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| Online Access: | https://www.jthsm.gr/vol8iss2/8-2-5.pdf |