CITY BRAND PERSONALITY – AN INTERNATIONAL CONCEPT WITH REGIONAL APPLIANCE IN THE TOURISM DEVELOPMENT STRATEGY
The personality of a city is an important concept to be created and evaluated by local administrators as this should be part of the touristic strategic approach. The aim of this paper is to create a research instrument that allows researchers to define the brand personality of a Romanian city. In o...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Alexandru Ioan Cuza University of Iasi
2013-12-01
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| Series: | CES Working Papers |
| Subjects: | |
| Online Access: | http://www.ceswp.uaic.ro/articles/CESWP2013_V4_TUG.pdf |