Internal green marketing and ship employees' behaviour: The mediating role of motivation and attitude
Today’s problems, such as pollution and scarcity of resources, require the awareness of internal customers and corporate sensitivity to environmental issues before external customers. Therefore, the study examines the relationship between internal green marketing and employees’ green motivation, att...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ural State University of Economics
2023-03-01
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| Series: | Управленец |
| Subjects: | |
| Online Access: | https://upravlenets.usue.ru/en/issues-2023/1229 |