Advertising communication in small and medium-sized businesses
The article provides the overview of advertising communication in small and medium-sized businesses, in particular, BTL advertising media, as communication support of contacts in the sphere of “supply and demand”. Modern communicative practices give examples of the many variations in this area that...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2014-12-01
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| Series: | RUDN Journal of Studies in Literature and Journalism |
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| Online Access: | http://journals.rudn.ru/literary-criticism/article/view/4692 |