Advertising communication in small and medium-sized businesses
The article provides the overview of advertising communication in small and medium-sized businesses, in particular, BTL advertising media, as communication support of contacts in the sphere of “supply and demand”. Modern communicative practices give examples of the many variations in this area that...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2014-12-01
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| Series: | RUDN Journal of Studies in Literature and Journalism |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/literary-criticism/article/view/4692 |
| _version_ | 1819174816661372928 |
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| author | N N Kim |
| author_facet | N N Kim |
| author_sort | N N Kim |
| collection | DOAJ |
| description | The article provides the overview of advertising communication in small and medium-sized businesses, in particular, BTL advertising media, as communication support of contacts in the sphere of “supply and demand”. Modern communicative practices give examples of the many variations in this area that help realize the economic challenges of this type of business and the needs of the population. |
| first_indexed | 2024-12-22T20:44:59Z |
| format | Article |
| id | doaj.art-11c983566322493085768298a632f1c3 |
| institution | Directory Open Access Journal |
| issn | 2312-9220 2312-9247 |
| language | English |
| last_indexed | 2024-12-22T20:44:59Z |
| publishDate | 2014-12-01 |
| publisher | Peoples’ Friendship University of Russia (RUDN University) |
| record_format | Article |
| series | RUDN Journal of Studies in Literature and Journalism |
| spelling | doaj.art-11c983566322493085768298a632f1c32022-12-21T18:13:15ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Studies in Literature and Journalism2312-92202312-92472014-12-010285924692Advertising communication in small and medium-sized businessesN N Kim0Московский государственный университет им. М.В. ЛомоносоваThe article provides the overview of advertising communication in small and medium-sized businesses, in particular, BTL advertising media, as communication support of contacts in the sphere of “supply and demand”. Modern communicative practices give examples of the many variations in this area that help realize the economic challenges of this type of business and the needs of the population.http://journals.rudn.ru/literary-criticism/article/view/4692малый и средний бизнесрекламная коммуникацияобеспечение обменаATL и BTL- коммуникации |
| spellingShingle | N N Kim Advertising communication in small and medium-sized businesses RUDN Journal of Studies in Literature and Journalism малый и средний бизнес рекламная коммуникация обеспечение обмена ATL и BTL- коммуникации |
| title | Advertising communication in small and medium-sized businesses |
| title_full | Advertising communication in small and medium-sized businesses |
| title_fullStr | Advertising communication in small and medium-sized businesses |
| title_full_unstemmed | Advertising communication in small and medium-sized businesses |
| title_short | Advertising communication in small and medium-sized businesses |
| title_sort | advertising communication in small and medium sized businesses |
| topic | малый и средний бизнес рекламная коммуникация обеспечение обмена ATL и BTL- коммуникации |
| url | http://journals.rudn.ru/literary-criticism/article/view/4692 |
| work_keys_str_mv | AT nnkim advertisingcommunicationinsmallandmediumsizedbusinesses |