BRAND PRESENCE ON FACEBOOK: A STRATEGY FOR PUBLISHING AND ENGAGING USERS ON THE NETFLIX BRAZIL FAN PAGE
Social networks are a privileged communication channel that brands use in their relationship with the consumer. The publications on Facebook seek to engage followers, using content that can be more attractive and using formats such as image and video. In this context, this study aims to find out if...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Centro Universitário Christus
2021-07-01
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| Series: | Revista Gestão em Análise |
| Subjects: | |
| Online Access: | https://periodicos.unichristus.edu.br/gestao/article/view/3140 |