Critical Success Factors for Pharmaceutical Firms: The Case of Pakistan

Organizational performance is essential for the growth, sustainability, and competitive edge of a business entity. The pharmaceutical industry in Pakistan has become highly uncompetitive due to excess supply, lack of administrative control, and failure to acquire new drugs related knowledge. Thus, t...

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Bibliographic Details
Main Authors: Muhammad Wasim Jan Khan, Sonia Batool, Usman Ahmad Qadri, Zujaj Ahmed
Format: Article
Language:English
Published: Karachi Institute of Economics and Technology 2021-06-01
Series:Market Forces
Subjects:
Online Access:https://kiet.edu.pk/marketforces/index.php/marketforces/article/view/424