Modeling the medical and wellness tourism supply chain for enhanced profitability: An open innovation approach
This research article contributes to the advancement of the medical and wellness tourism supply chain through the development of a robust mathematical model aimed at optimizing profitability. Rooted in the principles of open innovation, our study delves into innovative avenues to enhance the economi...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-09-01
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| Series: | Journal of Open Innovation: Technology, Market and Complexity |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2199853123002391 |