Modeling the medical and wellness tourism supply chain for enhanced profitability: An open innovation approach

Modeling the medical and wellness tourism supply chain for enhanced profitability: An open innovation approach

This research article contributes to the advancement of the medical and wellness tourism supply chain through the development of a robust mathematical model aimed at optimizing profitability. Rooted in the principles of open innovation, our study delves into innovative avenues to enhance the economi...

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Bibliographic Details
Main Authors:	Sairoong Dinkoksung, Rapeepan Pitakaso, Surajet Khonjun, Thanatkij Srichok, Natthapong Nanthasamroeng
Format:	Article
Language:	English
Published:	Elsevier 2023-09-01
Series:	Journal of Open Innovation: Technology, Market and Complexity
Subjects:	Mixed Integer Programming Medical Tourism Supply Chain Post COVID-19 Assignment Problem Great Mekong Subregion
Online Access:	http://www.sciencedirect.com/science/article/pii/S2199853123002391

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