Antecedents of Positive Word of Mouth and its Effects on Attitude toward Product
Regarding to interpersonal and informal nature of word of mouth, this advertising practice always is considered as a reliable communication source and a potential power playing a critical role in customers’ decision making process. According to the prominence of word of mouth in the customers’ decis...
| Главные авторы: | , |
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| Формат: | Статья |
| Язык: | English |
| Опубликовано: |
Mashhad: Behzad Hassannezhad Kashani
2015-09-01
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| Серии: | International Journal of Management, Accounting and Economics |
| Предметы: | |
| Online-ссылка: | https://www.ijmae.com/article_117525_05f2dbd1bd042ec72c5477cb64e52998.pdf |