The Effect of Perfectionism on Consumers’ Intentions to Purchase Imperfect Products

Perfectionism is an important personality trait that affects people’s behavior, especially consumption behavior. In our study, we aimed to investigate whether perfectionists show different preferences in their consumption choices compared with non-perfectionists and to explore the potential psycholo...

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Bibliographic Details
Main Authors: Libin Chen, Guanhong Chen, Shuo Wang, Lin Jiang
Format: Article
Language:English
Published: MDPI AG 2023-03-01
Series:Behavioral Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-328X/13/3/269