The Effect of Perfectionism on Consumers’ Intentions to Purchase Imperfect Products
Perfectionism is an important personality trait that affects people’s behavior, especially consumption behavior. In our study, we aimed to investigate whether perfectionists show different preferences in their consumption choices compared with non-perfectionists and to explore the potential psycholo...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-03-01
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| Series: | Behavioral Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-328X/13/3/269 |
| _version_ | 1797613389419118592 |
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| author | Libin Chen Guanhong Chen Shuo Wang Lin Jiang |
| author_facet | Libin Chen Guanhong Chen Shuo Wang Lin Jiang |
| author_sort | Libin Chen |
| collection | DOAJ |
| description | Perfectionism is an important personality trait that affects people’s behavior, especially consumption behavior. In our study, we aimed to investigate whether perfectionists show different preferences in their consumption choices compared with non-perfectionists and to explore the potential psychological mechanisms mediating this effect. Through four studies, we found that perfectionists are less likely to buy imperfect products, including those that are close to expiry and that have defective functioning, flawed appearance, and incomplete after-sales service than non-perfectionists, and are more likely to avoid choosing imperfect products. In addition, we found a mediating effect of dichotomous thinking and intolerance of uncertainty on this effect to explain the behavioral preferences of perfectionists in their purchasing choices. Manufacturers and marketers can benefit from the results of this study by implementing targeted production requirements and marketing strategies based on the consumer behavior preferences of perfectionists. |
| first_indexed | 2024-03-11T06:55:09Z |
| format | Article |
| id | doaj.art-120f534fbcc74f6a9760003fd2fc7cd5 |
| institution | Directory Open Access Journal |
| issn | 2076-328X |
| language | English |
| last_indexed | 2024-03-11T06:55:09Z |
| publishDate | 2023-03-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Behavioral Sciences |
| spelling | doaj.art-120f534fbcc74f6a9760003fd2fc7cd52023-11-17T09:38:25ZengMDPI AGBehavioral Sciences2076-328X2023-03-0113326910.3390/bs13030269The Effect of Perfectionism on Consumers’ Intentions to Purchase Imperfect ProductsLibin Chen0Guanhong Chen1Shuo Wang2Lin Jiang3Business School, Beijing Technology and Business University, Beijing 100048, ChinaBusiness School, Beijing Technology and Business University, Beijing 100048, ChinaBusiness School, Beijing Technology and Business University, Beijing 100048, ChinaSchool of Business, Renmin University of China, Beijing 100872, ChinaPerfectionism is an important personality trait that affects people’s behavior, especially consumption behavior. In our study, we aimed to investigate whether perfectionists show different preferences in their consumption choices compared with non-perfectionists and to explore the potential psychological mechanisms mediating this effect. Through four studies, we found that perfectionists are less likely to buy imperfect products, including those that are close to expiry and that have defective functioning, flawed appearance, and incomplete after-sales service than non-perfectionists, and are more likely to avoid choosing imperfect products. In addition, we found a mediating effect of dichotomous thinking and intolerance of uncertainty on this effect to explain the behavioral preferences of perfectionists in their purchasing choices. Manufacturers and marketers can benefit from the results of this study by implementing targeted production requirements and marketing strategies based on the consumer behavior preferences of perfectionists.https://www.mdpi.com/2076-328X/13/3/269perfectionismimperfect productsdichotomous thinkingintolerance of uncertaintypurchase intention |
| spellingShingle | Libin Chen Guanhong Chen Shuo Wang Lin Jiang The Effect of Perfectionism on Consumers’ Intentions to Purchase Imperfect Products Behavioral Sciences perfectionism imperfect products dichotomous thinking intolerance of uncertainty purchase intention |
| title | The Effect of Perfectionism on Consumers’ Intentions to Purchase Imperfect Products |
| title_full | The Effect of Perfectionism on Consumers’ Intentions to Purchase Imperfect Products |
| title_fullStr | The Effect of Perfectionism on Consumers’ Intentions to Purchase Imperfect Products |
| title_full_unstemmed | The Effect of Perfectionism on Consumers’ Intentions to Purchase Imperfect Products |
| title_short | The Effect of Perfectionism on Consumers’ Intentions to Purchase Imperfect Products |
| title_sort | effect of perfectionism on consumers intentions to purchase imperfect products |
| topic | perfectionism imperfect products dichotomous thinking intolerance of uncertainty purchase intention |
| url | https://www.mdpi.com/2076-328X/13/3/269 |
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