ADIDAS Sportswear Brand Popularity Model in Iranian Consumers
Purpose: This research aimed to test the influential factors that lead to the popularity of sportswear brands like Adidas AG in consumers from the perspective of physical education students.Methodology: The methodology utilized in this research was descriptive and based on a survey. The data collect...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Alzahra University
2021-01-01
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| Series: | Sports Business Journal |
| Subjects: | |
| Online Access: | https://sbj.alzahra.ac.ir/article_5800_bffbe638007e94ecd5be02f90042a603.pdf |