Mitigating the Mental Accounting Cognitive Bias through Instruction

Mitigating the Mental Accounting Cognitive Bias through Instruction

This study explores the influence of instructional interventions in mitigating mental accounting bias during capital investment decisions. Initially, we investigate the potential costly errors resulting from mental accounting. Subsequently, we employ instructional strategies to reduce this cognitive...

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Bibliographic Details
Main Authors: Mona Parsaei, Mahnaz Molanazari, Bita Mashayekhi, Farzane Jalalialiabadi
Format: Article
Language:English
Published: Ferdowsi University of Mashhad 2024-01-01
Series:Iranian Journal of Accounting, Auditing & Finance
Subjects:
cognitive bias
instruction
mental accounting
investment decision behavior
judgment and decision making
Online Access:https://ijaaf.um.ac.ir/article_43891_677aa33ffe2e1458ac24438da3419f97.pdf

Internet

https://ijaaf.um.ac.ir/article_43891_677aa33ffe2e1458ac24438da3419f97.pdf

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