“Y” Generation Engagement on Consumer-Generated Media: Differences between Lithuania and Azerbaijan
The development of Web 2.0 and the evolving interest for online social networks have prompted the exchange of this ‘‘word-of-mouth’’ phenomenon to online spaces. Consumer-generated media (CGM) offers consumers the opportunity of sharing their knowledge, contribute their view and connect with other u...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Mashhad: Behzad Hassannezhad Kashani
2017-09-01
|
| Series: | International Journal of Management, Accounting and Economics |
| Subjects: | |
| Online Access: | https://www.ijmae.com/article_115156_e802d18c75b2c33730b504c97254919f.pdf |