“Y” Generation Engagement on Consumer-Generated Media: Differences between Lithuania and Azerbaijan
The development of Web 2.0 and the evolving interest for online social networks have prompted the exchange of this ‘‘word-of-mouth’’ phenomenon to online spaces. Consumer-generated media (CGM) offers consumers the opportunity of sharing their knowledge, contribute their view and connect with other u...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Mashhad: Behzad Hassannezhad Kashani
2017-09-01
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| Series: | International Journal of Management, Accounting and Economics |
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| Online Access: | https://www.ijmae.com/article_115156_e802d18c75b2c33730b504c97254919f.pdf |
| _version_ | 1797690319472427008 |
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| author | Khalil Israfilzade |
| author_facet | Khalil Israfilzade |
| author_sort | Khalil Israfilzade |
| collection | DOAJ |
| description | The development of Web 2.0 and the evolving interest for online social networks have prompted the exchange of this ‘‘word-of-mouth’’ phenomenon to online spaces. Consumer-generated media (CGM) offers consumers the opportunity of sharing their knowledge, contribute their view and connect with other users. While an increasing number of individual engages in consumer-generated media (CGM) consuming, participating and producing levels, the gap between various users each day remaining large. Accordingly, the aim of the article is to determine how Millennials engagement with CGM are different in Azerbaijan and Lithuania. Data from 311 users of CGM from Azerbaijan and Lithuania were analysed through in three different engagement levels of CGM. The findings suggest that except consuming CGM, there is a statistically significant difference in two countries “Y” generation engagement with CGM. |
| first_indexed | 2024-03-12T01:57:49Z |
| format | Article |
| id | doaj.art-1235ff63b46b420ba72b88a9e678b1b1 |
| institution | Directory Open Access Journal |
| issn | 2383-2126 |
| language | English |
| last_indexed | 2024-03-12T01:57:49Z |
| publishDate | 2017-09-01 |
| publisher | Mashhad: Behzad Hassannezhad Kashani |
| record_format | Article |
| series | International Journal of Management, Accounting and Economics |
| spelling | doaj.art-1235ff63b46b420ba72b88a9e678b1b12023-09-07T21:54:06ZengMashhad: Behzad Hassannezhad KashaniInternational Journal of Management, Accounting and Economics2383-21262017-09-0149962979115156“Y” Generation Engagement on Consumer-Generated Media: Differences between Lithuania and AzerbaijanKhalil Israfilzade0Vytautas Magnus University, Kaunas, LithuaniaThe development of Web 2.0 and the evolving interest for online social networks have prompted the exchange of this ‘‘word-of-mouth’’ phenomenon to online spaces. Consumer-generated media (CGM) offers consumers the opportunity of sharing their knowledge, contribute their view and connect with other users. While an increasing number of individual engages in consumer-generated media (CGM) consuming, participating and producing levels, the gap between various users each day remaining large. Accordingly, the aim of the article is to determine how Millennials engagement with CGM are different in Azerbaijan and Lithuania. Data from 311 users of CGM from Azerbaijan and Lithuania were analysed through in three different engagement levels of CGM. The findings suggest that except consuming CGM, there is a statistically significant difference in two countries “Y” generation engagement with CGM.https://www.ijmae.com/article_115156_e802d18c75b2c33730b504c97254919f.pdfconsumer-generated mediasocial mediaconsumer engagementdigital marketing |
| spellingShingle | Khalil Israfilzade “Y” Generation Engagement on Consumer-Generated Media: Differences between Lithuania and Azerbaijan International Journal of Management, Accounting and Economics consumer-generated media social media consumer engagement digital marketing |
| title | “Y” Generation Engagement on Consumer-Generated Media: Differences between Lithuania and Azerbaijan |
| title_full | “Y” Generation Engagement on Consumer-Generated Media: Differences between Lithuania and Azerbaijan |
| title_fullStr | “Y” Generation Engagement on Consumer-Generated Media: Differences between Lithuania and Azerbaijan |
| title_full_unstemmed | “Y” Generation Engagement on Consumer-Generated Media: Differences between Lithuania and Azerbaijan |
| title_short | “Y” Generation Engagement on Consumer-Generated Media: Differences between Lithuania and Azerbaijan |
| title_sort | y generation engagement on consumer generated media differences between lithuania and azerbaijan |
| topic | consumer-generated media social media consumer engagement digital marketing |
| url | https://www.ijmae.com/article_115156_e802d18c75b2c33730b504c97254919f.pdf |
| work_keys_str_mv | AT khalilisrafilzade ygenerationengagementonconsumergeneratedmediadifferencesbetweenlithuaniaandazerbaijan |