Mental Accounting in Grocery Settings: Evidence of In-Store Slack from the Expected Cost of the Basket
The evidence from field studies in retail environments suggests in-store slack is part of the consumer’s purchasing budget. These funds are used as a self-control mechanism so as not to exceed the budget. We propose a conceptualization of in-store slack as the difference between the expected cost of...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad Alberto Hurtado
2023-04-01
|
| Series: | Journal of Technology Management & Innovation |
| Subjects: | |
| Online Access: | https://www.jotmi.org/index.php/GT/article/view/4114 |