The Impact of Spanning Marketing Capabilities on Financial and Process Performance
Marketing capabilities enable an organization to identify customer needs and respond to them through planning of marketing activities, investment and execution. Managers would see the results of their adopted strategies and decisions in terms of their performance criteria. The purpose of this study...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2017-12-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_1103_63c96ae695f47cfc2da06bfd59d77524.pdf |