ANALISIS MANAJEMEN PEMASARAN KREDIT LUNAK BERBASIS FINANCIAL TECHNOLOGY BUMDES RIDAN

This research was motivated by the difficulty of applying for soft credit loans directly in the last two years due to the adjustment of the digital-based loan mechanism in the village-owned business entity Ridan Permai. This study aims to analyze the marketing management of soft credit based on fin...

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Bibliographic Details
Main Authors: Samsurijal Hasan, Risqon Jamil Farhas, Nany L Librianty
Format: Article
Language:English
Published: Program Studi Keuangan dan Perbankan, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia 2022-06-01
Series:Jurnal Ilmu Keuangan dan Perbankan
Online Access:https://ojs.unikom.ac.id/index.php/jika/article/view/6705