ANALISIS EKUITAS MEREK LAPTOP PADA MAHASISWA INSTITUT PERTANIAN BOGOR
The brand has role in bridging between consumer’s expectations and company’s promises. Prestigious brand can be said that it has strong brand equity. This research had objective to analyze brand equity of laptop product among students of Bogor Agricultural University. Meanwhile, this research had de...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Institut Pertanian Bogor
2010-08-01
|
| Series: | Jurnal Ilmu Keluarga dan Konsumen |
| Subjects: | |
| Online Access: | https://jurnal.ipb.ac.id/index.php/jikk/article/view/5198 |