The influence of product creativity on competitive advantage
This research aimed to explore and analyse the influence of product creativity on competitive advantages in Micro, Small, or Medium Enterprises (MSMEs) within the ceramic centres in Plered Purwakarta. Given that competition in ceramic MSMEs has been becoming steadily more challenging, this research...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IEECA
2022-11-01
|
| Series: | Journal of Eastern European and Central Asian Research |
| Subjects: | |
| Online Access: | https://ieeca.org/journal/index.php/JEECAR/article/view/1057 |