Adapting Marketing Strategies of Smartphone Manufacturers to the Conditions of Parallel Imports

In this article marketing strategies of smartphone manufacturers are investigated from the position of influence on the Russian market conditions. The underlying goal of the research is to develop a variant of the transition of the Russian smartphone market to growth. In order to achieve this goal t...

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Bibliographic Details
Main Author: D. D. Axenov
Format: Article
Language:Russian
Published: International Centre for Scientific and Technical Information (ICSTI) 2023-01-01
Series:Informaciâ i Innovacii
Subjects:
Online Access:https://journal.icsti.int/jour/article/view/191