Pengaruh Iklan Heritage Terhadap Brand Awarenes, Brand Trust, Dan Intensi Pembelian
This study is aimed to determine how the influence of heritage advertising, brand awareness and brand trust in creating the intention to buy. This study took 130 respondents and using purposive sampling method. Data analysis techniques used confirmatory factor analysis and structural equation modeli...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2010-12-01
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| Series: | Jurnal Manajemen Teori dan Terapan |
| Online Access: | https://e-journal.unair.ac.id/JMTT/article/view/2406 |