Consumers’ preference and willingness to pay for enriched snack product traits in Shashamane and Hawassa cities, Ethiopia

Consumers’ preference and willingness to pay for enriched snack product traits in Shashamane and Hawassa cities, Ethiopia

Abstract This study investigated the consumers’ preference and willingness to pay for enriched snack product traits. Using a choice experiment framework, we generated 8400 observations from a random sample of 700 respondents in Shashamanne and Hawassa city administrations. Taste parameters and heter...

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Bibliographic Details
Main Authors: Jemal Ahmed, Tewodros Tefera, Girma T. Kassie
Format: Article
Language:English
Published: SpringerOpen 2020-05-01
Series:Agricultural and Food Economics
Subjects:
Choice experiment
Generalized multinomial logit
Preference heterogeneity
Snack products
Willingness to pay
Online Access:http://link.springer.com/article/10.1186/s40100-020-00157-1

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http://link.springer.com/article/10.1186/s40100-020-00157-1

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