Attribute Perception Mapping Services Domestic Airlines Using Correspondence Analysis (59-67)

Positioning analysis provides a better understanding of the position based on the perception of passenger flights to service these attributes attached to each airline. This study aims to perform positioning of the domestic airline services based attributes, which characterize the airline based on th...

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Bibliographic Details
Main Authors: Reni Heviandri Riandarini, Ujang Sumarwan, Kirbrandoko Kirbrandoko, Lilik Noor
Format: Article
Language:English
Published: Prasetiya Mulya Publishing 2016-06-01
Series:International Research Journal of Business Studies
Online Access:http://irjbs.com/index.php/jurnalirjbs/article/view/1137