INVESTIGATION ON THE M ARKETING CONTRIBUTION OF THE AUGMENTED REALITY AND VIRTUAL REALITY APPLICATIONS AS A SAMPLE AS A TRANSITION TO PHYGITAL MARKETING FROM DIGITAL MARKETING
It has become inevitable for technology, which develops rapidly in terms of individuals adapting to a virtual world, to affect every aspect of their lives. The technological and technological factors that affect individuals from their lifestyle perspective also affect their shopping habits....
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
İstanbul Aydin University
2018-01-01
|
| Series: | İstanbul Aydın Üniversitesi Dergisi |
| Subjects: | |
| Online Access: | http://iaud.aydin.edu.tr/wp-content/uploads/2018/01/iaud_v10i1005.pdf |