Antecedents of Attitude towards Advertising of Controversial Products in Digital Media
The promotion of controversial products on digital media has become a challenge for marketers as consumers of different ethnicities and cultures access web media. Therefore, the study has examined the impact of advertising’s antecedents on consumers’ attitude and their effect on purchase intentions....
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Karachi Institute of Economics and Technology
2020-12-01
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| Series: | Market Forces |
| Subjects: | |
| Online Access: | https://kiet.edu.pk/marketforces/index.php/marketforces/article/view/460 |