Using Online Grocery Applications during the COVID-19 Pandemic: Their Relationship with Open Innovation

Using Online Grocery Applications during the COVID-19 Pandemic: Their Relationship with Open Innovation

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This present research examines the behavioral intentions of Filipinos to use online grocery applications during the novel COVID-19 pandemic. The study proposes an integration of the health belief model (HBM) and the Unified Theory of Acceptance and Use of Technology (UTAUT2) to identify the factors...

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Bibliographic Details
Main Authors: Ma. Janice J. Gumasing, Yogi Tri Prasetyo, Satria Fadil Persada, Ardvin Kester S. Ong, Michael Nayat Young, Reny Nadlifatin, Anak Agung Ngurah Perwira Redi
Format: Article
Language:English
Published: Elsevier 2022-05-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
online grocery applications
UTAUT2
health belief model
structural equation modeling
Online Access:https://www.mdpi.com/2199-8531/8/2/93

Internet

https://www.mdpi.com/2199-8531/8/2/93

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