Analisis Efektivitas Iklan pada Media YouTube: Studi Kasus pada Iklan Gojek
The existence of social networks can promote the success of the promotion easily, quickly, and inexpensively. Businesses compete to maximize this digital marketing; one of them is Gojek. Gojek's current digital marketing strategy focuses on video marketing via social media (especially YouTube)....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Research Center and Case Clearing House, Sekolah Tinggi Manajemen PPM
2023-01-01
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| Series: | Journal of Management and Business Review |
| Subjects: | |
| Online Access: | https://jmbr.ppm-school.ac.id/index.php/jmbr/article/view/233 |