Willingness to change car use to commute to the UPTC main campus, Colombia: A hybrid discrete choice modeling approach

This paper studies the willingness to change car use when commuting to a university campus. We estimated a hybrid discrete choice (HDC) model to test the hypothesis that, in addition to traditional tangible attributes, the willingness to change car use to more sustainable transportation modes also d...

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Main Authors: Luis Márquez, Luis F. Macea, Jose J. Soto
Format: Article
Language:English
Published: University of Minnesota 2019-05-01
Series:Journal of Transport and Land Use
Subjects:
Online Access:https://www.jtlu.org/index.php/jtlu/article/view/1460
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author Luis Márquez
Luis F. Macea
Jose J. Soto
author_facet Luis Márquez
Luis F. Macea
Jose J. Soto
author_sort Luis Márquez
collection DOAJ
description This paper studies the willingness to change car use when commuting to a university campus. We estimated a hybrid discrete choice (HDC) model to test the hypothesis that, in addition to traditional tangible attributes, the willingness to change car use to more sustainable transportation modes also depends on the pro-environmental attitude and the perceived convenience of each transportation alternative. We found that teachers have better pro-environmental attitudes than students and administrative staff, but senior individuals and people who own an above-average priced car have negative effects on this attitude. We concluded that in addition to car ownership, the price of a car is also a decisive factor in the willingness to change car use. On-campus parking fees were identified as a key variable for reducing car use when commuting to campus and for financing more sustainable transportation modes. This paper contributes to the literature on sustainable mobility on university campuses and is the first based on an HDC modeling approach that integrates tangible attributes and latent variables into this context.
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spelling doaj.art-12bea55ae3414c7891678e77761843372022-12-21T18:29:35ZengUniversity of MinnesotaJournal of Transport and Land Use1938-78492019-05-0112110.5198/jtlu.2019.1460Willingness to change car use to commute to the UPTC main campus, Colombia: A hybrid discrete choice modeling approachLuis Márquez0Luis F. Macea1Jose J. Soto2Universidad Pedagógica y Tecnológica de ColombiaPontificia Universidad Javeriana de CaliUniversidad Tecnológica de BolívarThis paper studies the willingness to change car use when commuting to a university campus. We estimated a hybrid discrete choice (HDC) model to test the hypothesis that, in addition to traditional tangible attributes, the willingness to change car use to more sustainable transportation modes also depends on the pro-environmental attitude and the perceived convenience of each transportation alternative. We found that teachers have better pro-environmental attitudes than students and administrative staff, but senior individuals and people who own an above-average priced car have negative effects on this attitude. We concluded that in addition to car ownership, the price of a car is also a decisive factor in the willingness to change car use. On-campus parking fees were identified as a key variable for reducing car use when commuting to campus and for financing more sustainable transportation modes. This paper contributes to the literature on sustainable mobility on university campuses and is the first based on an HDC modeling approach that integrates tangible attributes and latent variables into this context.https://www.jtlu.org/index.php/jtlu/article/view/1460University campusSustainable mobilityHybrid discrete choice modelPro-environmental attitude
spellingShingle Luis Márquez
Luis F. Macea
Jose J. Soto
Willingness to change car use to commute to the UPTC main campus, Colombia: A hybrid discrete choice modeling approach
Journal of Transport and Land Use
University campus
Sustainable mobility
Hybrid discrete choice model
Pro-environmental attitude
title Willingness to change car use to commute to the UPTC main campus, Colombia: A hybrid discrete choice modeling approach
title_full Willingness to change car use to commute to the UPTC main campus, Colombia: A hybrid discrete choice modeling approach
title_fullStr Willingness to change car use to commute to the UPTC main campus, Colombia: A hybrid discrete choice modeling approach
title_full_unstemmed Willingness to change car use to commute to the UPTC main campus, Colombia: A hybrid discrete choice modeling approach
title_short Willingness to change car use to commute to the UPTC main campus, Colombia: A hybrid discrete choice modeling approach
title_sort willingness to change car use to commute to the uptc main campus colombia a hybrid discrete choice modeling approach
topic University campus
Sustainable mobility
Hybrid discrete choice model
Pro-environmental attitude
url https://www.jtlu.org/index.php/jtlu/article/view/1460
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AT josejsoto willingnesstochangecarusetocommutetotheuptcmaincampuscolombiaahybriddiscretechoicemodelingapproach