Translating brand reputation into equity from the stakeholder’s theory: an approach to value creation based on consumer’s perception & interactions
Abstract This study is to examine the translation of a reputable brand into equity and how consumers’ perceptions can trigger value creation from commitment and pursuit of CSR by an organization and adopting the same as a brand, lifestyle, and culture, while pointing attention to the stakeholder’s t...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2024-01-01
|
| Series: | International Journal of Corporate Social Responsibility |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s40991-023-00085-5 |