Exploring the lived Experience of the Concept of Touch in Purchasing Product Categories from Physical and Online Stores
The touch of the product plays an important role in the final decision of the customer when purchasing from physical and online retail, and the sensations that come to be enjoyed through touch enable them to experience the product from all angles. Therefore, considering the importance of touch, this...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2023-08-01
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| Series: | مطالعات مدیریت کسب و کار هوشمند |
| Subjects: | |
| Online Access: | https://ims.atu.ac.ir/article_16494_517a8a6c9169949bf2e3dfdc3de9e835.pdf |