Proposing a Pricing Strategy Framework for Multichannel Retailers
Objective In the past decade, various businesses were launched due to the development of information and communication technologies and the increasing popularity of the internet. Furthermore, traditional retailers were encouraged to launch online channels and become multi-channel retailers to gain a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2023-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_91921_f85dc16f959f04169de72f9253897155.pdf |