Determinants of consumer motivation to use online food delivery apps: An empirical investigation of Bangladesh

Determinants of consumer motivation to use online food delivery apps: An empirical investigation of Bangladesh

This study aims to investigate the influencing elements of consumers’ behavioral intention to use online food delivery apps in Bangladesh. MS Excel and SPSS were used to calculate the relevant information. The targeted population of this study is the current users of online food delivery apps in Ban...

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Bibliographic Details
Main Authors: Mohammed Julfikar Ali, Md. Atikur Rahaman, Wasib Bin Latif, Issa Ahammad, Md. Mobarak Karim
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2023-04-01
Series:Innovative Marketing
Subjects:
effort expectancy
food delivery apps
motivation
perceived expectancy
perceived safety
perceived trust
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/18049/IM_2023_02_Ali.pdf

Internet

https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/18049/IM_2023_02_Ali.pdf

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